Keyword Research
Identifying the right keywords to target is crucial in SEO. It involves: Finding high-volume, low-competition keywords. Analyzing search intent (what users are really looking for). Competitor keyword analysis.
On page SEO
This involves optimizing individual web pages to rank higher and earn more relevant traffic. It includes aspects like: Title tags, Meta descriptions, URL structure, Header tags (H1, H2, etc.), Content optimization (keywords, readability, etc.).
Off-Page SEO
This refers to activities done outside of your website to improve its search rankings. The main focus is on backlinks: Link building (acquiring quality backlinks from authoritative sites). Social media signals (engagement on platforms like Facebook, Twitter). Online reviews and mentions.
Technical SEO
This focuses on optimizing the infrastructure of your website to make it easier for search engines to crawl, index, and understand the content. Key factors include: Website speed, Mobile-friendliness, XML sitemaps, Structured data (schema markup), HTTPS and website security.
